Insight
What do our customers really need?
Strategy. Culture. Connection.
Connect your business
with local Chinese
communities.
We help businesses understand and reach Chinese audiences in the U.S. Eightspace Studio connects content, events, product strategy and team training to build meaningful relationships with local communities.
Explore our services
EIGHT ELEMENTS. ONE CONNECTED STRATEGY.
LOCAL CHINESE MARKET STRATEGYSOCIAL MEDIAEVENTS & EXPERIENCESPRODUCT & TRAINING
THE EIGHTSPACE FRAMEWORK
Eight elements.
One connected strategy.
The questions that shape a business — and the eight elements we connect to move it forward.
Positioning
Why should customers choose us?
Brand
What should we be known for?
Product
Are we offering the right thing?
Experience
How do we earn repeat business?
Reach
How do the right customers find us?
Connections
Who can help us move forward?
Execution
How do we make it happen?
FOR BUSINESSES
Understand the market.
Bring strategy to life.
Chinese audiences in the U.S. have diverse cultural backgrounds, communication habits and needs. We start with your business goals and local context to shape a relevant strategy for reaching and connecting with these communities.
Social Media
SOCIAL MEDIA
Turn your brand story into content shaped for your audience, platforms and market goals.
- Content direction and planning
- Brand messaging and cadence
- Social media promotion
Events & Experiences
EVENTS & EXPERIENCES
Create purposeful experiences that bring consumers closer to your brand and your brand closer to the community.
- Event concepts and experiences
- Brand event planning
- Event coordination and delivery
Product Strategy
PRODUCT STRATEGY
Explore positioning, messaging and market entry through the needs and everyday experiences of consumers.
- Positioning and value proposition
- Market fit and messaging
- Product promotion strategy
Business Training
BUSINESS TRAINING
Help teams understand their audience and bring market strategy into everyday communication, service and business practice.
- Chinese audiences in the U.S. and cultural context
- Brand communication and service
- Business-focused training
OUR APPROACH
Start with your goals.
Connect every touchpoint.
Content, events, products and training work best together. A shared market direction aligns what your brand says with what people experience.
01
Understand the business and audience
Clarify who you want to reach, the challenges you face and the opportunities ahead.
02
Shape a relevant strategy
Set priorities for content, events, products and training around your business goals.
03
Bring the strategy into practice
Translate market direction into communication, experiences and team actions.
FOR ENTREPRENEURS
Share experience.
Find your direction.
Alongside our work with businesses, we create opportunities for entrepreneurs and curious minds to exchange ideas and learn.
Entrepreneur Forums
Exchange perspectives on building and running a business, and connect with entrepreneurs from different backgrounds.
Business Education
Explore entrepreneurship and business practice through focused training that makes business knowledge accessible and useful.
CONTACT
Let’s connect.
Explore how we can support your brand or business. Get in touch by email.
ABOUT EIGHTSPACE
Eightspace Studio connects businesses with local Chinese communities.
Strategy opens the way. Connection creates possibility.